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Legal

Last updated: August 23, 2025

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Terms of Use

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Acceptance of terms

By using TheUTM.com, you accept these terms. If you do not agree, do not use our service.

Intended use

TheUTM.com is designed to build UTM tracking links. Use our service for lawful purposes only. Do not scrape our site or abuse our systems.

No warranties

Our service is provided "as is." We do not guarantee availability or performance. Service may be interrupted or unavailable.

Limitation of liability

To the maximum extent permitted by law, TheUTM.com is not liable for any damages arising from your use of our service.

Intellectual property

Site content and brand belong to TheUTM.com. You keep rights to your own URLs and content.

Third‑party links

We are not responsible for third‑party platforms or services. Use them at your own risk.

Governing law

These terms are governed by the laws of Ontario, Canada. Courts in Ontario have exclusive jurisdiction.

Changes to terms

We may update these terms. We will update the date at the top. Your continued use means you accept the changes.

Privacy Policy

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No account required

You can use TheUTM.com without creating an account. We do not collect personal information by default.

Information we may collect

  • Contact information if you email us or submit a form. We use this to respond to you.
  • Technical data only if we enable privacy‑friendly analytics later. This would be high‑level, aggregated event data. No personal information.

Lawful bases (GDPR)

When applicable, we rely on:

  • Legitimate interests to maintain and protect the site.
  • Consent for non‑essential analytics or advertising cookies.
  • Contract or legal obligation when we must respond to you or comply with law.

Service providers

We may use service providers to host the site, send email, or provide support. They act on our instructions. They must protect your information. Examples include [Hosting Provider], [Email Provider], and [Error Monitoring Provider].

Sharing and transfers

We do not sell or share personal information. We may disclose information if required by law. Data may be processed in Canada or other countries where our providers operate.

Retention

We keep data only as long as needed. Contact emails are kept up to 24 months, then deleted, unless we must keep them longer by law.

Security

We use reasonable technical and organizational measures to protect your data. No method is 100% secure.

Your rights

See Data Requests and Rights below for access, correction, deletion, and other rights.

Children's privacy

Our service is not directed to children under 13. In the EU/UK the minimum age may be 16. We do not knowingly collect information from children.

Changes to this policy

We may update this policy. We will update the date at the top.

Data Requests and Rights

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Your rights

Subject to local laws, you may request:

  • Access to your personal data.
  • Correction of inaccurate data.
  • Deletion of your data.
  • Do Not Sell/Share (CPRA). We do not sell or share personal information.
  • Objection or restriction to certain processing (GDPR).
  • Portability where applicable.

How to make a request

Email admin@theutm.com. Tell us what you want to do. Include enough detail for us to locate your data.

Verification and response

We may need to verify your identity. We aim to respond within 30 days, or as required by law.

Disclaimers and Disclosures

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General information only

TheUTM.com provides general information and tools. We do not provide legal, marketing, or analytics advice.

Advertising and affiliate disclosure

If we include advertisements or affiliate links later, we may receive compensation. We will label paid or affiliate content where required.

Third‑party trademarks

Third‑party names and logos, including Google, Meta, LinkedIn, and others, are trademarks of their owners.

UTM link usage

UTM links may be used in online and offline campaigns. Correct usage is your responsibility. We provide the tools but cannot guarantee results.