About theUTM.com

Marketers don't need more complexity. They need clarity. theUTM.com is a focused resource that helps teams build clean, consistent UTM links and understand how GA4 interprets them.

What you'll find here:

• • Free UTM Builder — GA4-ready, fast, and consistent.
• • The Complete UTM Guide — practical playbook for parameters, GA4 channel mapping, naming conventions, and mistakes to avoid.
• • FAQ & Glossary — plain-English answers and definitions you can share with your team.

If your source/medium/campaign values are consistent, you get clean attribution and better decisions. That's what we help you achieve.

• • Growth & Performance Marketers who need trustworthy acquisition reports.
• • Marketing Ops & RevOps who enforce standards and care about data hygiene.
• • Founders & Solo Marketers who need a quick, reliable way to tag links.
• • Agencies aligning multiple clients to one UTM taxonomy.

Whether you're running paid social, search, email, influencer, or offline (QR) campaigns, theUTM.com makes your tracking simpler — and your reports cleaner.

• • Experience: Built by practitioners who've implemented UTMs across e-commerce, SaaS, and B2B funnels.
• • Expertise: Everything maps to GA4 channel rules and modern tracking realities. We avoid jargon and show working examples.
• • Authoritativeness: We publish frameworks, checklists, and governance templates that teams actually adopt.
• • Trustworthiness: No tricks. Clear disclosures, accessible design, and a CMP for consent. We never recommend practices that harm data quality.

• • Standards first: Lowercase values, no spaces, consistent mediums that match GA4 (e.g., cpc, paid_social, email).
• • Reality-checked: Recipes reflect real ad platforms and email tools, not theory.
• • Updated: We revise guides when GA4, platform UIs, or channel grouping rules change.
• • Tested: We validate examples in GA4 (Realtime and Acquisition reports) and flag common pitfalls that cause "Unassigned."

If you spot something we should improve, tell us — we iterate fast.

theUTM.com was created by [Your Name] — a marketer/operator obsessed with clean data and useful tooling. After years of fixing broken reports caused by inconsistent UTMs, we built the resource we wished existed: practical, specific, and free.

• • Location: [City, Country]
• • Focus: Campaign tracking, analytics clarity, and hands-on tools

(If you're a vendor, agency, or educator interested in contributing examples or QA, reach out.)

theUTM.com is funded through:

• • Display advertising (e.g., AdSense) and occasional affiliate links where relevant.
• • Our content remains independent. We do not sell user data, and we never accept payment to recommend tagging practices that degrade data quality.

See our Legal page for privacy, cookies/consent, and disclosures.

• • Build UTMs: Free UTM Builder
• • Learn: Complete UTM Guide
• • Answers: FAQ
• • Glossary: UTM Glossary
• • Legal & Consent: Legal and Manage Consent (footer link)

We read every message. If you're implementing UTMs across a team and want feedback on your taxonomy, send it along — we're happy to help.